My hands may be SMALL, but my ideas are BIG


Brands Join In For New Year's Eve Countdown

Media Post recently wrote about a slew of brands that have nudged their way into Times Square, the center of many New Year's Eve celebrations, especially from an advertising perspective. They have found some pretty innovative guerilla marketing ideas and I thought they were worth noting. The brands listed below have made it to the top of the list:

Ciroc Vodka: "Official Vodka of New Year's Eve." In partnership with the New York City Taxi & Limousine Commission and E! Entertainment, Ciroc has employed a street team to give out $15 debit cards for cab fares to thousands of adults "wandering Manhattan streets between 11 p.m. and 3 a.m." (Can they do that in Boulder?!) In addition, prolific spokesperson P. Diddy, reinforced the "get home safely" theme by running the message on taxi television screens through New Year's Day, coupled with billboards, and a donation of $1 million to an unspecified charity if the city would change the iconic New Year's Even crystal ball to the color of Ciroc's blue logo.

Nivea: The skin and beauty care company will provide New Year's Eve hats and blue balloons tied with silver Mylar ribbons, along with Lip Care samples "to keep our lips looking and feeling beautiful for that unforgettable kiss at midnight." There will be a Nivea "Kiss and Be Kissed Platform," which will feature a couple celebrating their anniversary, a "welcome home" kiss and a midnight-practice kiss. I think this is a brilliant idea--it's humanizing and touching.

Pepsi: Plans to hand out scarves and then a few minutes before the ball drops, will release 1,000 big bouncing balloons that say "joy," "hope," and "2009."

3 Musketeers: Will promote the New Year's Eve Wishing Wall with falling pom-poms, confetti bags, and chocolate mini-bars to help bring in 2009.

Stay tuned for New Year's Eve advertisements, commercials and branding wonders...What other brands have I missed? Please share.

I hope you bring in 2009 with prospertiy, loved ones, innovation, happiness and laughter.


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