My hands may be SMALL, but my ideas are BIG


Our Perception of Beauty Through Technology

Although this project is older, I recently stumbled through it again and thought a re-post was necessary. Poignant. No wonder women have body issues...

Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto


  1. Ya, I really like this. After seeing it, I kinda stopped feeling ugly. Lol.

  2. @Akirah it's pretty powerful stuff and no one even stops to think about it. You should never feel ugly, anyway :) Thanks for stopping by Akirah.

  3. The interesting thing is that the Unilever owns both Dove and AXE. They are responsible for those stupid ass commericals that make women look like a bunch of blood hounds any time a man puts on Axe bodyspray. Those commericals completely objectify women - such an interesting paradox for the company to run both commericals. See more here:

  4. @Erica, you're right. I remember hearing about this in 2007. It seems in the business and advertising world, ethical implications don't trump money. It is very hypocritical, but I still appreciate this ad because it at least gives a vision into something important here with airbrushing and unrealistic terms of beauty. Thank you for pointing Unilever out here, the link is very informative.