Now, in my post-college days while still remaining a proud Generation Y girl, I have a lot of friends who don't understand how it's now opened up publicly. They miss the days when it was just college students (maybe I do too, sometimes). Friends still feel weird that their mom is on Facebook, while I try to tell them it's the norm and so is having your boss, your extended family, etc. You can always choose to decline their 'friendship' via Facebook, but that's another story entirely. Plus, those of my friends lacking the online digital finesse have to realize anything you put online is public and out there for good. Deal with it.
Sometimes, they won't take my word for it. So of course, this is also backed with data (here comes the geek again) which is best represented on Inside Facebook. Their most recent study found that the fastest growing demographic on Facebook is women over the age of 55.
Key Highlights
- Facebook reporting nearly 45.3 million active US users in the last 30 days
- Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
- Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.
- 45% of Facebook’s US audience is now 26 years old or older.
And yes, both my Mom and Dad are on Facebook. Times are a changin'
