Dear Boulder

My friends at Boulder.me are putting together a collective list from local Boulder bloggers on "What Does Boulder Mean To You? Of course I wanted to participate, because the very premise of this community project is part of why I love Boulder.

Dear Boulder,

You enticed me so much, I packed up my car (job-less and apartment-less), drove across the country and decided to call you my home this past August 2008. Here I am, March 2009 with a job I love, nestled in the start-up, tech community living in a house looking out at the Flatirons, just moments from hiking trails.

For this and many more reasons, I want to thank you for:

Your Community: It's eclectic by being mixed with locals and transplants who want a life with more balance and harmony. There's a surge of power here. People ask how you're doing and care to hear the answer. Upon moving here alone, I didn't feel alone because I found many groups and organizations focused on niche interests from Boulder Outdoor Group to New Tech Meetup.

Your Weather and Geographical Location: Nice spot to land. You're nestled so nicely against the Flatiron mountains and the Rockies are just at your back. I can snowboard each weekend on some of the country's best resorts within a few hours or hike moments from my front door. With 300+ days of sunshine and summers that are not humid (coming from New England this is amazing), it's a deal breaker in itself.

Technology, Wit and Smarts Oh My!: As I work for Lijit Networks, Inc., I'm thick in the midst of the start-up and technology scene. There's a lot of intelligence and creativity weaving through Boulder. The pulse is beating. There's something in the air and it's not just based around technology. It's no wonder The American calls Boulder the, "Start-Up Town."

Delicious Morsels: Mmm, from The Black Cat to Mountain Sun the culinary range makes a foodie like myself happy, rivaling other city's cuisine selection, per Boulder's capita.

Thank you again Boulder and all that you have given and supported me. Your fresh air, beauty and intelligent people keep me going each day.

Yours truly,

Grace

Google Me

Ji Lee, the creative director of Google Creative Lab in NY created this card. I've seen it done before. The idea is slick (maybe cocky?) but catches my attention and is different. I think this is a testament to your personal brand. How do you represent yourself online? If someone Google's you, do the right site's appear? Is there a WWF wrestler with the same name as you that trumps your own content?
I think it's important to keep this in check. Periodically I Google myself, narcissistic you say? Think about how you want to be represented when prospective companies do a little Google check or the cred you're building for yourself. It's important.

What about you? How's your personal brand stacking up?

Photo Credit: PicoCool

Bringing Real World Experience to Students in the Classroom

I'm a big advocate for real-life experience and projects in the college classroom. I was lucky enough at Champlain College to do just that. This included projects like putting together a full PR Campaign for Vermont Teddy Bear or creating an internet marketing strategy and website for Sonoma Station Restaurant. Then presenting the project, to the executives or owners of the company at the end of the semester. This prepares students for work experience once they graduate, because 'experience is knowledge.' Stanford University is also paving the path for real-world classroom experience by allowing their students to design Internet applications in class which is actually earning them a monetary income through online sales.

A student, Vikram Oberoi is selling his "Site Saver" application for the iPhone priced at $1.99. This app was built in an elective computer CS193P science class. College Mogul who also covered this article notes this progressive business nature to the amount of resources available online today. "As more resources appear online, educators can start giving lessons to students in class via guided Internet exercises."
From this specific CS193P class, 40 apps have emerged and several are available for purchase at the iPhone App Store on iTunes. Vikram created a website featuring these apps, which you can view here.

I can't help but agree with College Mogul that, "with more industries finding success and growth online, teachers will be able to integrate class lessons with “real world” gain—and potentially capture student’s interests in classroom lectures. For example, in video classes, students can publish their videos to YouTube and let the world judge how much they want to see their film. Authors can test their appeal on blogs. Financial classes can take students through the process of investing with services like Ameritrade."

Champlain College offers real world experience, not just in my Public Relations major--Broadcasting majors are allowed to host their own radio show in our studio or Criminal Justice majors have a required hands-on internship with the Vermont Medical Examiner's office, local law enforcement or corrections agency. I hope to see more university's and colleges adopting this technique. Instead of just teaching them how to fish, give them the fishing pole and let them wade into the water.

So what about you? Do you know any college's adopting this strategy in the classroom? What about a class you took in college that prepared you for the real-world?